Party Time
It’s the office Christmas party season and we were invited to
one hosted by our landlords and so met many people from different businesses. These included accountants, employment
lawyers, film producers, estate agents and wealth managers; so quite a diverse bunch but one thing they
had in common was at least we had an idea what they did. The
inevitable question we were asked was “What does Delphix do?”
What Delphix Does
Delphix accelerates business software release cycles, data
analysis and reporting to increase company revenues and margins.
Delphix does this by enabling access to and control of unlimited,
versioned full data copies allowing Delphix customers to develop and test
applications and report and analyze data in parallel.
What is the Problem?
For business software, companies have substantial application
development, testing and operational teams, sometimes running to 1,000s of
individuals, dedicated to building, enhancing and maintaining software
applications used by their customers and employees. Companies’ revenue and profitability are
increasingly reliant on these applications and their ability to continuously
enhance them.
For business intelligence and reporting, companies have teams
of data analysts using tools to glean insight from curated data. All companies require to run increasing
numbers of operational, compliance and ad-hoc reports.
All of these scenarios require access to full, up-to-date
copies of production and secured production data.
Development and test teams require independent full copies of
the application software and its underlying data to develop, test and debug
changes. In general provisioning full
copies of the application software and test suites is not a major issue but
full copies of databases is non-trivial and commonly companies adopt compromises
such as shared copies, reduced size copies and synthetic copies which leads to
bottlenecks, quality issues and extended or delayed release cycles. This leads to a discrete release process
rather than a continuous release process.
The root cause is the inability for all members of the development,
testing and operational teams to have not just their own copies of these
databases but multiple versions as well, as they already do with the
application software.
Data Virtualization
In the world of IT there are many examples of virtualization,
including virtual memory, virtual machines, virtual networks, virtual services
and virtual storage. The primary
benefits of virtualization are the ability to support increased concurrent
workloads, increased control of workloads and higher utilization of physical
resources. Delphix is the first and
only company to virtualize databases.
Delphix data virtualization allows all users who need full
sized production or secured production database copies to provision these
automatically through self-service.
Users can not only provision copies on demand they can have multiple versions
of those copies and they can label, share, archive, restore any point in time
copy of any version.
Delphix data virtualization super charges development, test,
reporting, and analytics by enabling parallel activity on shared virtualized
data copies.
Conclusion
Even the Estate Agent gets it.
